Eat Chocolate, Do Good: A guest post

July 13, 2009 @ 10:12 AM

Divine FarmerLucinda Kemp-Erisman stumbled across our website and offered to contribute her considerable writing talents to what we do. She both passionate and experienced in the world of fair trade, having launched her own fair trade fabrics business a while back. She offers a unique perspective on chocolate and its potential. Read on to discover her thoughts on how chocolate can affect us, and how it affects those in the developing world. If you’re interested in guest posting on our blog, email us at (JavaScript must be enabled to view this email address)

We all know chocolate is a delicious and indulgent treat. But it turns out chocolate can be good for you too. Dark chocolate contains flavanoids, the heart healthy substances found in fruits, vegetables and beverages such as tea, red wine and grapes.  Flavanoids from plant derived foods have powerful antioxidant effects and protect the body from free radicals and oxidative damage. Dark chocolate contains an array of minerals and a large number of antioxidants - nearly 8 times the number found in strawberries! 

Several clinical studies have shown the effectiveness of dark chocolate in lowering blood pressure, reducing oxidation of bad ‘LDL’ cholesterol and favorably effecting blood clotting.

Dark chocolate also releases endorphins , the feel good hormones, lifting mood and increasing a sense of well being. (I can personally attest to this.) One drawback of chocolate is the high calories, but luckily all the health benefits were shown with only 3.5 oz a day - that’s about one regular size bar. Just remember to balance the calories - replace some of your other sweet treats with heart healthy dark chocolate. As the saying goes, everything in moderation.

When you are buying that healthy chocolate snack, think beyond your personal health benefits to the health of the people who worked long hours on the cocoa plantation, picked the cocoa beans and prepared that chocolate bar for you. Did they work in a healthy, beneficial fair trade environment or did they work in an exploitive free trade system using child labor and offering slave wages? Were they treated fairly, like human beings? Or were they treated as commodities, whose sole purpose is to provide cocoa beans at the lowest possible price.

It’s easy to choose fair trade and move beyond the boundary of self when we expand your vision to encompass the true worth of the products we use in your daily life. It’s not just the monetary cost, but the people and environmental cost. Replacing our existing ideas about buying and consuming connects us all.  The act of buying, in turn, can become a spiritual act, an act of faith. No more empty consumerism. That is the power of Fair Trade.

And of course, the delicious Divine fair trade chocolate is available here in just the right 3.5 oz serving size as used in the clinical studies.  Eat chocolate and do good. Sounds delicious.

Comments

I think Lucinda’s take on Fair Trade is simply the Truth. Either we support our fellow man in his endeavors to create an honest self sufficient means of providing for him/her self or we succumb to numb non-thought provoking consumerism.
The price we pay either comes back to us in instant gratification(saving a buck from mass commercialism) or from universal extended benefits, such as helping an entire culture, protecting and honoring our planet,and consuming the most health potent and nutritious food sources available.

I’ll choose Fair Trade dark chocolate everytime!

Jacqui Garcia on July 28, 2009 @ 06:02 PM

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