Fair Trade Underwear is Here
April 22, 2011 @ 07:51 AM
A good friend of ours, Shelton Green, has started a fair trade apparel company, Good and Fair Clothing, making apparel that has a fair trade supply chain from the farm to the factory. This is new territory in the fair trade world and Good and Fair is one of the first clothing companies to sell Fair Trade Certified goods.
Shelton has been a guest blogger for us in the past so it is possible you’ve heard his story, but it bears repeating as context for his launch of Good and Fair Clothing.
The Story of Good & Fair Clothing
Even in his favorite pair of jeans, Shelton Green just wasn’t comfortable.
He didn’t like the idea of people across the planet earning less than their work was worth for the sake of his tee shirts — or his button-downs or boxers. So he resolved in 2008 to go a year without buying clothes, rather than support an industry that often pays unfair wages to maximize its own profit. Now he’s doing his best to steer clear of the global problems linked to the mass production of “fast fashion.” Continuing to keep that commitment isn’t always easy — like the time he had to buy a hoodie at a baseball game when the weather turned cold.
That’s why Shelton founded Good & Fair Clothing. Finding clothing options that are good to the earth and fair to people can be tough and he wanted to simplify the search. G&FC clothes are designed with organic materials from collar to cuff. They are creating a fair trade clothing line using environmentally sustainable methods and a visible supply chain. They are doing their part; using fair trade organic cotton from farmers around the world and using only Fair Trade Certified production in order to make their clothing. They want to make it easy to be good and fair.
We thought you’d enjoy seeing photos of Shelton’s last trip to India and see the real people and places behind Good and Fair!
I (Rachel) had the honor of making the very first purchase of underwear from Good and Fair and now I am happy to report that we are selling them at Trade as One. Check out the men’s boxers and women’s hipsters.
