Canaan Fair Trade uses the fair trade concept to empower marginalized Palestinian rural communities caught in conflict so they can sustain their livelihoods and culture. In order to do that, they have built direct working relationships with these communities, paying sustainable prices for their agricultural products to ensure fair wages for labor along the supply chain.
They support farmers in enhancing production procedures and product quality, building their capacities to work collectively, and to sell to international markets.
They educate farmers about sustainable practices and support conversion to certified organic production. Their aim is to ensure sterling quality standards, while implementing social and economic empowerment programs.
Canaan believes in inclusion, and promotes cross-cultural, interfaith, and multi-ethnic connection of all participants in the production and trade processes — workers, farmers, processors, traders, exporters, importers, distributors, and consumers. The idea is to create one community connected by the fair exchange of goods in a cross-cultural setting.
By giving incentives to produce a high quality product, Canaan and its partners hope to reestablish traditional sustainable farming as an avenue for Palestinian farmers earning a livelihood. Fair trade provides a vehicle for alternative cultural expression and the opportunity for communities caught in conflict to connect with the outside world.
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